The Rose Parades New Year Celebration presented by Honda aired on New Years Day at 8 a.m. PST, January 1, 2021. The two-hour TV entertainment special broadcasted on ABC, Hallmark, KTLA, NBC, RFT-TV, and Univision. The show benefitted Feeding America and featured musical and marching band performances, heartwarming segments related to the Rose Parade, celebrity guest appearances, special Rose Bowl Game football highlights, equestrians, spectacular floats from years past, a behind-the-scenes look into the making of afloat, and more!
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